Who we are
National
Political Services, Inc., is a full service agency providing direct voter
contact and media services for political campaigns, public referenda and issue
advertising programs.
We helped to create and define political consulting as a profession. Our President, Joseph Mercurio, has more than 25 years of national experience in political media and direct mail.
We work directly for consultants as well as candidates
We
enable consultants to directly provide candidates with expertise and services
that they may not have in house.
If
you are a general consultant or an electronic media specialist, we give you the
ability to provide direct mail and telephone voter contact as well.
If
you are a direct mail consultant, we can take off your hands the complex and
time-consuming logistics of production, enabling you to take on more clients and
give them more of your personal attention.
Our direct voter contact services
 | Voter contact strategy |
| Creative and design |
| Copy |
| Photography |
| List acquisition |
| Targeting |
| Telephone services |
| Printing and mailing |
Voter contact strategy
The right message . . .
Working with you and your chosen polling firm, we finely hone the messages that are most salient to the voters you need to reach.
targeted to the right voters . . .
Adroit targeting is the key. Our advanced technology and targeting experience enable us to go beyond standard voter history, geographic and demographic targeting. We also are able to take into account organizational affiliation, individual issue preferences, length of residence, and psychographic and media data.
delivered through mail and phones.
We use phones creatively in conjunction with direct mail. Phones are used to discern voter issue preferences and to deliver messages that reinforce those delivered by mail and electronic media to targeted voters. Telephone voter ID and pull calls build on a robust voter database which we can help you create.
We make you look good
Reliability
Our network of top-flight printers, mailers, and phone banks are under contract to give your work first priority. You will never again have to worry about whether your mail will arrive at the post office on its scheduled date or whether your phone calls will be bumped by a more "important" client.
Speed
Our designers and print shops work nights and weekends. We excel at meeting tight deadlines and at creating last minute response mail and phone operations. Using the most advanced communications technology, we can have a bro chure in the mail within 24 hours of its conception, and launch an extensive phone campaign even faster.
Superior graphic design
Our designers are chosen for their ability to create high impact art work that leaves a powerful impression within the average voter’s ten second attention span. We never plug your copy into a template created for someone else. No more cookie-cutter design.
Dramatic photography
Say goodbye to boring photos of politicians lined up in a row smiling at the camera. We know how to create attention-grabbing action shots and portraits of distinction. We provide the services of one of America’s leading political photographers, Lynn Holmes, and our vast collection of dramatic stock photos.
Experience counts
Since 1973, we have provided direct voter contact services to hundreds of campaigns. We have learned what works and what doesn’t. We have refined the creation and logistics of direct mail and phones to a science.
We’re affordable
Because of our high volume, we are able to offer highly affordable prices for our creative, production and phone bank services.
