Political/Media Bibliography
Ailes, Roger. You Are the Message: Secrets of the Master Communicators. Homewood, IL: Dow Jones-Irwin, 1988.
Armstrong, Jerome, ZunigaMarkos Moulitsas. Crashing the Gate: Netroots, Grassroots, and the Rise of People-Powered Politics. Chelsea Green Publishing Company, 2006.
Barone, Michael, and Cohen, Richard E. The Almanac of American Politics. National Journal.
Blumenthal, Sidney. The Permanent Campaign: Inside the World of Elite Political Operatives. Boston: Beacon Press, 1980.
Campbell, Angus, Philip Converse, Donald Stokes, and Warren Miller. The American Voter. New York: John Wiley, 1960.
Crouse, Timothy. The Boys on the Bus: Riding with the Campaign Press Corps. New York: Ballantine, 1974.
DeVries, Walter; Tarrance, V. Lance. The Ticket-Splitter: A New Force in American Politics. Grand Rapids, MI: William B. Eerdemans, 1972 .
Diamond, Edwin. The Spot: The Rise of Political Advertising on Television. Cambridge, MA: M.I.T. Press, 1984.
Edmunds, Holly. The Focus Group Research Handbook. McGraw-Hill Companies, 2001.
Faucheux, Ronald A. Running for Office: The Strategies, Techniques and Messages Modern Political Candidates Need To Win Elections. New York: M. Evans & Company, 2002.
Friedenberg, Robert V. Communication Consultants in Political Campaigns: Ballot Box Warriors. Westport, CT: Praeger, 1997.
Guzzetta, S. J., The Campaign Manual: A definitive study of the modern political campaign process. 2002.
Germond, Jack W. and Jules Witcover. Blue Smoke and Mirrors: How Regan Won and Why Carter Lost the Election of 1980. New York: Viking Press, 1981.
Green, Donald P. and Gerber, Alan S., Get Out the Vote: How to Increase Voter Turnout: Brookings Institution Press, 2004.
Herbst, Susan. Numbered Voices. Chicago: University of Chicago Press, 1993.
Jamieson, Kathleen Hall. Packaging the Presidency. New York: Oxford University Press, 1984.
Johnson-Cartee, Karen S., and Gary Copeland. Negative Political Advertising: Coming of Age. Hillsdale, NJ: Lawrence Erlbaum Associates, 1991
Kelley, Stanley. Professional Public Relations and Political Power. Baltimore: Johns Hopkins University Press, 1956.
Key, Vladimer Orlando. Southern Politics I State and Nation. New York: Alfred A. Knopf, 1949.
Lang, Kurt and Gladys. Politics and Television. Chicago: Quadrangle Books, 1968.
Luntz, Frank. Candidates, Consultants, and Campaigns. Oxford, England: Basil Blackwell Publishers, 1988.
Mark, David. Going Dirty: the art of negative campaigning. Lanham: Rowman & Littlefield Publishers, Inc., 2005.
Mitchell, Gregg. The Campaign of the Century: Upton Sinclair's E.P.I.C. Race for Governor of California and the Birth of Media Politics: Atlantic Monthly Press, 1991.
Morris, Dick. The New Prince. Los Angeles: Renaissance Books, 1999.
Napolitan, Joseph. The Election Game and How to Win It. New York: Doubleday, 1972.
Niemi, Richard, and Weisberg, Herbert. Controversies in Voting Behavior. CQ Press.
Patterson, Thomas E. The Mass Media Election: How Americans Choose Their President. New York: Praeger Publishers, 1980.
Popkin, Samuel L. The Reasoning Voter: Communication and Persuasion in Presidential Campaigns. Chicago: University of Chicago Press, 1991.
Sabato, Larry J. The Rise and Fall of Political Consultants: New Ways of Winning Elections. New York: Basic Books, Inc., 1981.
Schwartz, Tony. The Responsive Chord. New York: Anchor/Doubleday, 1973.
Shea, Daniel, Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management: Praeger Publishers, 1996.
Shaw, Catherine, The Campaign Manager: Running and Winning Local Elections. Westview Press, 2004.
Smith, Eric R. A. N. The Unchanging American Voter. Berkley: University of California Press, 1989.
Stonecash, Jeffrey M. Political Polling: Strategic Information in Campaigns: Strategic Information in Campaigns. New York: Rowman & Littlefield Publishers, 2003.
Sun-Tzu. The Art of War. New York: Random House, 1988.
Thurber, James A., and Candice J. Nelson, eds. Campaigns and Elections American Style. Boulder, Colo.: Westview Press, 1995.
Trent, Judith S., and Robert V. Friedenberg. Political Campaign Communication: Principles and Practices, 3d ed. Westport, CT: Praeger, 1995.
Trilling, Richard J., Party Image and Electoral Behavior. New York: John Wiley, 1976.
West, Darrell M. Air Wars: Television Advertising in Election Campaigns, 1952-1996. Washington, DC: Congressional Quarterly Press, 1997.
White, Theodore. The Making of the President 1960. New York: Pocket Books, 1961.
